Adidas Shoes The human foot is highly functional. Understanding how the foot works dictates how we build our shoes. For over 80 years adidas has been part of the world of sports and fashion, delivering state-of-the-art athletic footwear . Our main goal is to design shoes that work with the foot, not against it, to help you reach your highest level of performance and comfort. Since Adi Dassler hand made his first running shoe in Germany in 1922, the Adidas Shoes mission has little changed; to be the best sports brand in the world. Passionate about sports, Adi believed the athlete came first. He gave them unexpected little differences that provided more comfort and helped them perform at the peak of their ability. Adidas Shoes still strives to provide athletes of all skill levels with footwear that can make a noticeable difference in their performance. Built on technological innovations and cutting edge design, the brand also incorporates the growing importance of lifestyle, fashion and music inspiration into the sports arena and Adidas Shoes online products. From the technology of today to the technology of tomorrow, one philosophy will always remain true; dedicated to the perfection of performance. Adidas delivers state-of-the-art sports footwear by designing shoes that work with the foot to help athletes in all sports achieve their highest level of performance. Adidas strives to be the global leader in the sporting goods industry with sports brands built on a passion for competition and a sporting lifestyle. In order to answer some FAQs, it may help to examine the origin and significant events for the adidas brand. The Evolution of Adidas timeline: 1927 – Adi and Rudi Dassler leased their first production facility and “Dassler Brothers Sports Shoe Factory.” 25 people produce 100 pairs of shoes daily. 1936 - Jesse Owens wins four gold medals in the Berlin Olympics, setting world records in almost all events in which he competes. 1948 – Adi and Rudolf Dassler decide to part ways. Rudolf founds Puma. Adi founds adidas. 1952 – Adidas is the most widely worn sports shoe brand at the Olympic Games in Helsinki. 1954 – The German National Football (soccer) Team wins the Football World Cup for the first time wearing adidas shoes with revolutionary new studs. 450,000 pair of adidas produced that year. 1964 – At the Olympics in Tokyo, 80% of the athletes wear the 3 stripes. 1972 – The “Trefoil” logo is introduced. The three leaves symbolize the Olympic spirit and link the 3 continental plates. Adidas becomes the official Olympic sponsor of the Munich games. 1974 – Germany becomes Football (soccer) World Champions again in adidas boots (cleats). 1976 – Adidas worn by 83% of the athletes in the Olympic Games in Montreal. 75 gold medals are won in adidas shoes. 1987 – Stefi Graf, under contract with adidas since 1985, climbs to the top of the Tennis World Rankings. 1990 – Germany once again wins the Football World Cup wearing adidas. 1995 – The “Predator” soccer cleat is introduced setting new standards in the world of soccer. 1997 – With an extensive communications campaign, adidas enters the future with a host of top, young athletes such as David Beckham, and Anna Kornikova. 1998 – Adidas-Salomon is the first sporting goods company to be the official sponsor of the Soccer World Cup, and equips the World Champion France. 2000 – In Sydney, adidas is represented in 26 of 28 sports. More than 3,000 Olympic athletes wear adidas. adidas Performance Clothing adidas Performance Shoes adidas Originals Bags adidas Originals Clothing adidas Originals Shoes adidas Running Men's Shoes adidas Running Women's Shoes adidas Kids' Clothing adidas Kids' Shoes adidas Golf Shoes Men's adidas Golf Shoes Women's adidas Bags adidas Accessories

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